The retail cannabis space is an exciting and open place for people of all backgrounds to come together and enjoy their shared hobbies and interests in one place. However, due to tight legal constraints and strict guidelines, many cannabis retailers across the country have shown to be playing it safe when it comes to the layout and design of their storefronts. On top of that, there is a conscious effort by designers and owners to disassociate themselves from any negative perceptions or stereotypes that have been around forever. With the strict legal constraints and intense pressures to offer a ‘legitimate’ experience that separates from the stigma that has surrounded cannabis and its users, bland, sterile store design is what results. Luckily, there is a strong crop of individuals that are looking to make the change to iconic, innovative, and exciting store design.
Kim Myles is one of the most notable personalities making the leap of revitalizing the in-store experience for customers and companies alike. Myles, a hairstylist out of New York City at the time, first came to the public stage in 2007 when she won HGTV’s competition “Design Star,” a reality-series challenge for amateur interior designers, which granted her the opportunity to create her very own show on the network. In 2008, her series “Myles of Style” debuted on HGTV and would go on for 3 seasons.
Kim Myles now owns and operates her own design firm known as Myles Moore, which she founded in 2010 with her founding partner Kelley Moore. Today, the Myles Moore group is known for their innovative and imaginative work they’ve come up with, specifically within the cannabis retail space. On their new show, “High Design” Kim Myles goes all around the country from California to Maine to help struggling dispensaries get the help and makeover they desperately need. In an interview given with The New York Times, Myles explains, “The retail environments for cannabis don’t match the money people are spending on it, nor do they match the diversity of the consumers.” As previously mentioned, the cannabis world is one that is extremely diverse and spans all sorts of different people, groups, and lifestyles. These retailers are raking in higher profits as the years go by, yet they are being dragged down by the bland and corporate feel that so many dispensaries have adopted since legalization.
One great example of how Kim Myles has demonstrated this philosophy of being a community pillar and building those relationships with the businesses and people within these communities is showcased on an episode of her show. In her redesign of a dispensary, Myles was able to collaborate with a local florist to create a stunning floral installation to be placed in the front lobby of a dispensary in Colorado. In her own words, Myles said in response to the importance of efforts like these, “we were giving the business a tangible connection to the rest of artistic and creative community that they live with.”
As more and more cannabis dispensaries continue to crop up across the country, they could all take a page out of Kim Myles playbook. With the culture surrounding the cannabis space and the diverse crowd that follows the industry, being able to offer an in-store shopping experience of quality and with deep connections and ties to the community hosting them is what is going to allow these small businesses to grow and thrive wherever they may be.
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As a fourth year journalism student at the University of South Carolina, Jacob is passionate about providing the most up-to-date stories. Jacob follows Illinois news, cannabis advertising, cannabis in sports and first-time cannabis consumers. With experience in product manufacturing and customer relations, Jacob adds immense value to the team. Currently, Jacob resides in Chicago and has experience working with the Chicago White Sox.