Barbara is a dynamic leader whose presence has left an indelible mark on Greenlight. Her unique perspective, tenacity, and passion for cannabis have been instrumental to the company’s success. With an impressive academic background – a Bachelor’s degree in Communications from Boston College and two master’s degrees in Education Counseling and Global Education from Providence College – Barbara has brought to the table a wealth of knowledge and expertise in innovative coaching practices, problem-solving, and attention to detail.
As a proud Latina, Barbara has been a trailblazer in the cannabis industry. She has been a fervent advocate for the benefits of cannabis consumption, especially in the context of sports. It is inspiring to see how she champions progress in removing cannabis from the performance-enhancing drug list in major professional leagues across the country. Barbara is also committed to ensuring that marginalized individuals have equal opportunities to succeed in the cannabis industry. At Greenlight, she uses her knowledge and expertise to support clients and provide them with the tools they need to achieve sustainable growth.
Barbara’s strategic vision and well-rounded understanding of business issues have enabled her to help her team achieve company goals quickly and effectively. She is an inspiring leader, who fosters a supportive work environment where all voices are heard and celebrated. Her love for her family is palpable in her work and in her interactions with colleagues. Barbara’s proficiency in Spanish and her unwavering commitment to ongoing professional development make her an integral part of the Greenlight team and a shining example of a successful woman in the cannabis industry.